Job Posting Schema Markup: Create a Job Posting Schema In 3 Minutes and supercharge Your Hiring
Also, get an overview of Google's New Job Posting Guidelines. The Job Posting Schema Plugin Provides a complete solution for giving your website a career section and Boosting your hiring process.
In today's highly competitive recruitment market, reaching the right candidates for your vacancies is more difficult than ever. You may have the ideal role, with great benefits and growth potential. But if it's hidden somewhere deep in the digital noise, finding the best talent can sometimes feel like looking for a needle in a haystack. Here, comprehending and applying the Job Posting Schema Markup is not a matter of advantage but a dire need. And the good news? You can get up to speed and start creating a Job Posting Schema quickly and make a seemingly difficult task much easier, with gratifying results for your job listings.
It will act as your ultimate guide for decoding Job Posting Schema Markup. We will cover what it is, why you need this for your hiring success, and a few of the top benefits! Most importantly, we will offer a step-by-step guide on how to create and use it. We'll review more advanced tips, common mistakes to avoid, and valuable tools to make the workflow as smooth as possible. So get ready to take your job postings from invisible to irresistible!
What is "Job Posting Schema Markup: Generate Job Posting Schema Instantly "?
Alright, what is a Job Posting Schema Markup? In a nutshell, You include a standardized set of tags (structured data) in your website's HTML. This markup is not available to regular users visiting your site. Instead, it gives precise information to search engines like Google, making it easier for them to know the content and context of your job postings in a far more accurate manner. Give your jobs a clear, organized label so the search engine can efficiently organize and display them.
The "generate Job Posting Schema instantly" portion is fairly self-explanatory, a nod to the modern tools and capabilities that allow you to generate this structured data code quickly and often without having to type it out manually from a blank slate. That has made using schema markup much more straightforward for marketers, recruiters, and web admins, irrespective of technical experience.
Some other terms and similar concepts you might encounter:
- Job posting structured data
- Schema for job postings
- Job listing schema markup
- JobPosting Schema (as in the specific type from Schema.org)
- Formatted data for career pages
In the Past, search engines depended heavily on keywords and backlinks to make sense of web content. With the advent of Schema.org, which is supported by Google, Bing, Yahoo!, and Yandex) Structured data markup gives search engines explicit clues about the meaning of your page's content. For job listings, the search appears as a rich result in search and directly on the Google search "Jobs" interface.
Why It Matters: The Impact of Job Posting Schema in the Real-World
Not leveraging the Job Posting Schema Markup in 2025 is like trying to promote your job openings by whispering in a stadium. You may be lucky, but the odds are not in your favor. Applying it, though, can dramatically extend your reach and the quality of your candidates.
Why is it so crucial?
Increased Visibility in Google for Jobs
By using the JobPosting schema, your job listings are eligible to appear in an exceptional user experience in Google Search results on both desktop and mobile devices, which can provide you with additional exposure. This unique user experience has come to be called "Google for Jobs" because it helps users find jobs from across the web. These listings are higher on the page, contain more information, and offer a better user experience, meaning your job is more likely to be seen.
Getting More Relevant Applicants
Schema lets you define specific parameters such as job title, location (location independent), type of work (remote), salary, experience, skills, and duties. This rich information allows search engines better to match your job with the right job seekers, resulting in higher-quality applications.
Addressing Key Pain Points
- Low Volume of Applications? More eyes, more views, better visibility of your roles.
- Unqualified Applicants? With DSE, finding a good candidate who fits your needs is easy.
- High Recruitment Costs? Increased organic visibility can mean less paid spend for job boards. Rich snippets (which Schema is excellent for helping generate) add shimmer to your eye-catching listing- using rich snippets can increase the click-through rate dramatically; multiple SEO studies have shown this.
Consider a candidate searching for "remote software engineer jobs in Texas." If your job posting is coded correctly, Google can recognize it as a relevant match and provide all of those essential details right at the outset, which means there is much more chance of the right person clicking through and applying.
Why should I use the Job Posting Schema?
The job post structured data has other benefits beyond visibility. Here's a summary of the most significant advantages:
- Increased Visibility in SERPs: Your jobs can be listed in Google's job-specific search box, which frequently ranks above regular organic results. This is digital prime real estate!
- Better Click-Through Rates (CTRs): Rich job snippets are more engaging and informative, displaying your company logo, salary, location, and review ratings. This leads to more highly relevant people clicking through.
- Better Candidates: You prequalify candidates with heaps of schema detail. They have a better sense of the role before they click, so those who do are more likely to be fit.
- Improved User Experience: Candidates need to see who this Organization is in the search results. This is time-consuming and difficult work for them.
- Search Enhanced Understanding and Indexing: Schema markup maps out specifically what job details your job posting includes and provides this information to web crawlers concisely and clearly, thereby facilitating better understanding and indexing by search engines of your postings.
Caveat: Not all businesses use schema markup very well. Doing it right can win you an advantage in the talent war.
- Making Your Job Listings Future-Proof: As search engines continue to evolve, structured data will become increasingly important. Implementing it now primes you for future success.
- Direct apply potential: If some of your schema properties support "direct apply," you make it easier for candidates to apply.
By spending just a short time generating and instantaneously implementing a Job Posting Schema, you're taking a strategic action that optimizes the full set of recruitment funnels.
The Mechanics of Job Posting Schema: Here's How It Works
Knowing the "how" allows for an appreciation of the "why." Job Posting Schema operates by using web standards and the interpretation of search engines.
Schema.Org Vocabulary
Schema.Org is sharing vocabulary every web admin can use to mark up their sites in ways the leading search engines can understand. The type applicable for a job listing is a JobPosting
. This type has a bunch of properties (like title
, description
, hiringOrg
, jobLocation
, and so on) that you use to describe the job.
Fixed Data Format
You need to serialize this schema vocabulary in a way search engines can consume. The three main formats are:
- JSON-LD (JavaScript Object Notation for Linked Data)—Recommended by Google. It generally lives as a script tag on your HTML page. It's believed to be the simplest one to use and maintain, especially if you need to create a Job Posting Schema quickly.
- Microdata adds attributes inside your HTML tags. It is a bit more invasive than your existing HTML.
- Resource Description Framework in Attributes: Another method of adding attributes to HTML tags. Nowadays, it is also less popular for job postings than JSON-LD.
Search Engine Crawling and Parsing
When search engine crawlers (e.g., Googlebot) visit your page, they search for this structured data. They do this if they're discovered and managed correctly.
- Gain a deeper understanding of the actual job posting.
- Index it more effectively.
- Make it want to be eligible for rich results and specialized search features such as Google for Jobs.
Here's a simple pseudocode representation of what a JobPosting schema in JSON-LD could look like:
JSON
{
"@context": "https://schema.org/",
"@type": "JobPosting",
"title": "Software Engineer,"
"description": "Be part of our team that creates state-the-the-art software solutions."
"hiring organization": {
"@type": "Organization",
"name": "Tech Solutions Inc."
"sameAs": "https://www.techsolutions.com"
},
"job location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"street address": "123 Innovation Drive ",
"addressLocality": "Metropolis",
"addressRegion": "NY",
"postalCode": "10001",
"address country": "US"
}
},
"base salary": {
"@type": "MonetaryAmount",
"currency": "USD",
"value": {
"@type": "QuantitativeValue",
"minValue": "80000",
"maxValue": "120000",
"unitText": "YEAR"
}
},
"datePosted": "2025-05-20",
"valid through": "2025-06-19"
}
Not only is this engine-friendly code that has great SEO benefits that we look at in more detail further on in this post, but it explicitly tells search engines important information about the job: With the help of a tool for Job Posting Schema markup, you can instantly make this structured code and not waste time writing it line by line.
Job Posting Schema Key Features and Elements (Properties)
To be efficient with the JobPosting schema, you must understand its properties. Google requirements and recommendations Below is a list of mandatory base and recommended properties for your job posting to be eligible for Google's enhanced job search experience.
Required Attributes (necessary to be eligible for Google Jobs):
Posted date: The date the job was initially posted, in YYYY-MM-DD format.
Description: The complete list of responsibilities should be in HTML. This must correspond to the description appearing on the page.
Hiring Organization public An Organization that provides clients with a way to schedule services in Hire services or to attend Hire events.
- Norg ID: The name of the entity.
- sameAs (suggested): URL of the hiring organization's official website.
- Logo(Optional)The URL of the company's logo.
Job Location: A Place
object indicating the job's physical, geographical location(s).
- Address: A
PostalAddress
schema object with fields such asstreetAddress
,addressLocality
(city),addressRegion
(state or province),postalCode
, andaddressCountry
. - Special handling is required for remote jobs (see advanced tips).
Title: The job title (e.g., "Senior Marketing Manager").
validThrough: The date till which the job posting is active is in YYYY-MM-DD format. Do not set this to a Past date if the job is still open. If there are no official guidelines on the end date of the job posting, Google suggests making it 30 days from posting and updating it if the role is still open.
Suggested Properties (Boost your listing and get more matching):
applicantLocationRequirements A Place
object is used for remote jobs to hold the place where the job can be performed (e.g., telecommuting in a country or remote in a country).
baseSalary: (MonetaryAmount
): The salaries. It may have minValue
, maxValue
, currency
(e.g., "USD," "EUR"), and unitText
(e.g., "HOUR,"" "DAY,"" "WEEK,"" "MONTH,"" "YEAR"). Sharing the salary range can enhance engagement tremendously.
Type of employment: Type of employment such as "FULL_TIME," "PART_TIME," "CONTRACTOR," "TEMPORARY," "INTERN," "VOLUNTEER," "PER_DIEM," "OTHER"). You can pass multiple types.
Identifier: A PropertyValue
object for a job posting identifier, such as a requisition number. Useful for tracking.
- Name: The name of the data source of the identifier (e.g., "Requisition ID").
- Value: The unique identifier.
Positive points: List the benefits included, such as health insurance leave pay.
Industry: The industry of the job (e.g. "Information Technology", "Healthcare").
Duties: The job duties.
Requirements: Skills, experience or other requirements.
Qualifications: Skills necessary to do the job.
educationRequirements: if applicable - specific educational requirements.
experienceRequirements: Experience required.
experienceInPlaceOfEducation: (boolean) Whether experience can be instead of education.
workHours: The typical working hours for this job, for example, 1st shift, 2nd shift, etc. (e.g., "full time").
Directly: (boolean) True when the direct application method is possible on the job posting URL. If you allow users to apply directly through the job posting link, set it to true.
By taking time to complete these properties, you create a more detailed, compelling job opening profile that both search engines and candidates will find appealing.
How to Create a Job Posting Schema in Seconds and Add It to Your Website [Process]
Are you overwhelmed by the options? Don't be! Here's a novice-friendly step-by-step guide to setting up your job posting Schema.
Step 1: Collect All Job Information You Need
Before creating the Schema, gather all the relevant job posting details. This includes:
- Job Title
- Full Job Description (if HTML formatted)
- Name of Hiring Organization & Website URL (and logo URL if available)
- Location – complete street address, city, state, ZIP code, country
- Date Posted
- Application Deadline (End of the application acceptance period)
- (Salary Range - if you are including it)
- Employment Type(s)
- Any extra-specifiable (e.g., responsibilities, qualifications, benefits).
It would be helpful to prepare this information so that generation can be performed quickly and smoothly.
Step 2: Select a SchemaArrangement Mechanism
Below are multiple methods of how you can build your JobPosting JSON-LD code:
- Manual Creation (Not "Instant" but Not Bad If You're Learning): You can technically manually write the JSON-LD code with a text editor according to the format outlined in Schema.Org, as well as in Google's doc. It is a tedious, error-prone process for beginners.
- Using Online Schema Markup Generators: This is the quickest way to create a Job Posting Schema on the fly. There are many free and paid tools where you enter your job details on a form, and they will produce the JSON-LD code for you. Popular options include:
- Merkle's Schema Markup Generator (Choose "Job Posting")
- RankRanger's Schema Markup Generator{target="_blank" rel=" no opener no-referrer"} (Produces different types of Schema and JobPosting is in the mix)
- There are many other "job posting schema generator" tools. You can find several with a simple search.
- Through SEO Plugins (for CMSs like WordPress): If your website is based on WordPress, plugins like Yoast SEO (Premium with its News/WooCommerce SEO extensions might provide you some structured data, but dedicated job board plugins are better), Rank Math, or All in One SEO Pack comes equipped with in-built functionality for adding Schema. For job postings in particular, special-purpose WordPress job-board plugins (e.g., WP Job Manager and its add-ons, including a plugin for this functionality) will often automatically create JobPosting schema for you. This is quite "instant" if you already use such a plugin.
Step 3: Create the JSON-LD Markup
If using an online generator:
- Go to the generator tool that you have selected.
- Choose the "Job Posting" type schema there.
- Complete the form fields with the work information you gathered in Step 1. Be as thorough as possible.
- The tool will create the JSON-LD script for you and display it side-by-side or below the form.
- Copy the generated code.
Example Output (Conceptual):
Your generated code should be similar to the provided JSON-LD template but will contain your job-specific data.
Step 4: Use the Schema Markup on Your Website
After you have gotten the JSON-LD script, add it to the HTML of your job posting page.
-
Straight in HTML: The most common approach is to insert the JSON-LD script tag in the
<head>
area of the HTML page where your job is posted. Others put it at the start of the<body>
.<script type="application/ld+json"> { // Your JSON-LD code goes here } </script>
- With Google Tag Manager (GTM): If you are familiar with using GTM, you can implement a JSON-LD script as a custom HTML tag. This is a handy way to manage scripts without modifying the website itself.
- CMS-Specific Implementation:
- WordPress: If you're not using a plugin that automatically handles it for you, then you can usually drop your script in the header via theme options or a dedicated "insert headers and footers" plugin or theme file editing (use a child theme if you do this).
- Other CMS/Platforms: Please refer to your platform documentation on how to add custom scripts to specific pages.
Important Note: Make sure that the data in your schema markup matches what people see when they view the job posting page. Mismatches can cause penalties or ignore your markups.
Step 5: Test Your Schema Markup
This step is vital! Never assume your Schema is right without testing.
- Google's Rich Results Test: Visit the Rich Results Test tool{target= "_blank" rel=" no opener no-referrer"}. You can paste your URL (if the page is live and you have installed the Schema) or copy and paste the code snippet here.
- The tool indicates whether your page is eligible for rich results and lists any errors or warnings it found.
- Schema Markup Validator (Schema.What is Schema Markup Validator?) org): Visit the Schema.org validator{target= "_blank" rel=" no opener no-referrer"}. However, this generalized tool validates against the whole Schema—org vocabulary and assists in catching more general structural issues.
Address any issues detected by these tools. Warnings are indications that a problem may exist, and its elimination should also be sought.
Step 6: Submit Your Modified Page to Google (and Keep an Eye On It)
After your Schema is set up and after it has been validated:
- If the page is new or recently updated, ask Google to crawl and index it with the "URL Inspection" tool in Google Search Console.
- Keep an eye on the "Job Postings" report in Google Search Console (if you have a property in it) to check how Google interprets your structured data and whether any problems crop up down the line.
With these steps, you can immediately produce a Job Posting Schema and verify that its implementation is done correctly to enhance the performance of your job listings.
Advanced Tips and Strategies for Job Posting Schema
After you've nailed the basics, try these advanced tactics to level up your job posts even more:
- Use
directApply
: This is applicable when you can directly apply for a job from the job posting page without re-directing to a 3rd party website; set this to true. According to Google, this could enhance the user experience and increase the visibility of your job. - Specify Remote Job Locations Properly This is one of the most misunderstood aspects of the remote job search.
- For 100% remote or location-agnostic positions:
- Set
jobLocationType: "TELECOMMUTE"
- You can do this by adding a property called
applicantLocationRequirements
, which will outline some geographic criteria for where you are willing to consider applicants (e.g., "must work in the USA"). - Do not use an address inside the
jobLocation
for full remote roles unless the company has a physical office and you wish to include that as a possible location, even though the role is remote.
- Set
- For remote positions with a specific remote location (such as remote within California):
- Add the line
jobLocationType: "TELECOMMUTE"
. - Use
jobLocation
with aPlace
describing the area (e.g., California, USA). - You can also get more specific information about
applicantLocationRequirements
.
- Add the line
- For 100% remote or location-agnostic positions:
- Keep
validThrough
datePosted Accurate: Update thevalidThrough
date so that open jobs aren't open longer than intended. You shouldn't let them expire in the Schema if they are still active job entries. - Confirm that the
datePosted
says when the job first appeared. If you repost an old job, it's generally better to update the "valid through" date than to change thedatePosted
unless it's a new listing for real. - Use
employmentType
for Clarity -be precise. If a job is "PART_TIME" but should still be "CONTRACTOR," both can be added:"employment type": ["PART_TIME," "CONTRACTOR"]
. - Applicant Tracking System (ATS) integration: Most modern ATS systems can create or automatically include a JobPosting schema for the jobs posted through their platform. If you do use an ATS, examine its functionalities. This might be the best way to generate and sync a job Listing Schema in real-time.
- Array for job location: If a job has multiple locations (for example, if it is an opportunity to work from either the New York OR San Francisco office),'./sk" add a
Place
node for each location. - Track the Performance in Google Search Console: Keep an eye on the "Enhancements" section (or whatever the equivalent is, because GSC never stops changing) for "Job Postings." This report displays impressions, clicks, and any errors Google finds with your job schema. This information is a gold mine for continued optimization.
- Use
experienceInPlaceOfEducation: true
if you can consider hiring a candidate based on his working experience rather than having a particular degree. This expands on who might apply.
Implementing these superior tactics can give your job postings an edge and ensure they are as informative and discoverable as possible.
Related Tools and Concepts (Job Posting Schema)
In addition to the Schema itself, there are several other tools and concepts which enhance its utility:
- Schema Markup Generators (described):
- Schema Markup Generator by Merkle
- Produce your own by using RankRanger's Schema Markup Generator.
- Halliwell's Schema Generator
- Others are out there; a quick search for the "JSON-LD job posting generator".
- Testing Tools
- Google Rich Results Test: Beneficial for testing rich snippets eligibility for Google.
- Schema.Org Validator: This is about schema validation against the core vocabulary.
- Google Search Console: This is not a test tool directly, but you can use the URL Inspection tool and enhancement reports to learn how Google views and handles your Schema on live pages.
- SEO Plugins (for CMS such as WordPress):
- Rank Math: It is said to have many schemas, including jobs.
- Yoast SEO has some structured data functions, although you might need extensions or manually input feature job schema.
- All in One SEO Pack (AIOSEO): Schema feature is also available.
- Specialized Job Board Plugins: In the WordPress ecosystem, plugins such as WP Job Manager or Simple Job Board typically have strong automatic JobPosting schema generation directly (or are available through add-ons). This is an excellent way to handle the job schemes.
- Google Tag Manager (GTM) is beneficial for adding JSON-LD scripts on one page to many pages or for websites with limited direct code edit access.
- Applicant Tracking Systems (ATS): ATS systems like Workable, Greenhouse, Lever, etc, can typically connect to your careers page and manage the JobPosting schema automatically. For those using an ATS, this can be a serious time-saver.
- XML Sitemaps for Job Listings: Once you've added Schema to each job page, ensure these pages are included in an XML Sitemap so search engines can find them quickly. If your job ads are in different languages, Google also uses annotations in sitemaps to detect a complete translation of a job ad.
Knowing these tools can instantly make creating and maintaining a job posting schema considerably easier and more effective.
Job Posting Schema Mistakes to Avoid
Job posting schema is good, but it can be dangerous. Competitors can report your structured data as spam. Content errors can remove your rich results from a search and even trigger manual actions. Here are common mistakes:
- Required properties are missing: If a
datePosted
,description
,hiringOrganization
(name),jobLocation
,title
, orvalidThrough
is missing, your Schema will be invalid for Google Jobs. - Invalid date formats: (
datePosted
,expiry date
) dates must be in YYYY-MM-DD format. Other formats (e.g., MM/DD/YYYY or DD-MM-YYYY) will result in an error. - Expired Job Postings (
validThrough
in the Past): When you have a job where the position is still vacant, make surevalidThrough
is in the future. Showing removed jobs negatively affects user experience and is also contradictory with Google's requirements. - Content Discrepancy (Schema vs. Visual Content): Your schema markup data (description, especially title, location, and salary) should align with the visual content the user sees on the page. Do not store information in Schema that users can't view.
- Wrong
jobLocation
for remote Jobs: Using the Company's HQ ref for a (completely) remote job is misleading whenjobLocationType: "TELECOMMUTE"
andapplicantLocationRequirements
are not mentioned. - Not Testing Pre or Post-Deployment: Always test your markup with the Rich Results Test. Please try the code snippet and the live URL.
- Not Following Google's Guidance Only : Google has guidelines for this job posting structured data{target= "_blank" rel=" no opener no-referrer"}. Violation of these (ex, use for non-job content, edge-casey misuse of job titles, etc.) and your Schema may either be ignored, or you may receive a manual action.
- Misuse of
jobLocation
for Multiple Locations: If your job is for multiple separate office locations a candidate could work from, list them as an array. Don't just pick one. - Typos or Syntax Errors on the JSON-LD: One comma, bracket, or quote in the wrong place can screw up the entire file. This is where generators are priceless but always cross-reference, especially when doing manual editing.
- Neglecting to Update Schema When Job Details Change: When the description is different, a salary range is changed, or a location is updated – your schema markup must match it.
By avoiding the traps above, you'll have a solid job posting Schema that people can find and render correctly, hopefully maximizing your chances of finding top performers.
Conclusion: Boost Your Recruitment with Instant Job Posting Schema
Online recruitment is changing fast, and there is a need for visibility and Clarity on demand. Job Posting Schema Markup is no longer a gimmicky SEO trick; it's a vital part of an effective talent acquisition strategy. The more information provided to search engines in a structured fashion, the higher the chances your vacancies will turn up in featured search results, such as Google for Jobs, visible to a broader, more relevant audience.
The best part? The ease with which we can create Job Posting markup via various tools and plugins has democratized this effective strategy. You do not have to be a coding wizard to set it up. If you work through the process as detailed in this post – ensuring job detail gathering, generation method, testing, and implementation – you could expect benefits such as increased click-through rates, higher quality applicants, and a much better employer brand online.
Don't let your job postings get lost in the online shuffle. Leverage the power of structured data, follow a Job Posting schema, and see how you can attract more of the right candidates to your company!
Now it's your turn: Are you using the Job Posting Schema markup on your career pages? What techniques or tools have been most helpful? Let me know in the comments. I would love to hear about your experiences or answer any questions you may have!
Other Schema Markup Generators & Resources:
- How To Schema Generator
- Article Schema Markup Generator
- Person Schema Generator
- Website Schema Markup Generator
- Recipe Schema Markup Generator
- Product Schema Markup Generator
- Thing Schema Generator
- Local Business Schema Markup Generator
- Breadcrumbs Schema Markup Generator
- Video Schema Markup Generator
- Event Schema Generator
- Organization Schema Markup Generator
- FAQ Schema Generator
FAQs: Your Job Posting Schema Markup Questions Answered
Faqs Here are some questions which everyone asked about "Job Posting Schema Markup: Generate Job Posting Schema Instantly":
What is a Job Posting Schema Markup?
Job Posting Schema Markup is a type of structured data (code) you inject into your website's job posting pages. It also makes it easier for search engines, like Google, to understand the specifics of your job posting (such as title, location, salary, etc.) and feature your information in rich results like search and a dedicated jobs portal.
Job Posting Schema: Why does it matter for SEO and recruitment purposes?
It's important because it improves how often your jobs appear in search results and for more relevant candidates. This can boost click-through rates, bring in better applicants, enhance the user experience, and give you a leg up in the war for talent.
How to get an Instant Job Posting Schema?
You can rapidly produce Job Posting Schema through online schema markup generators (like Merkle or RankRanger), your site CMS's SEO plugin (particularly the WordPress job board plugin), and built-in features of some Applicant Tracking Systems (ATS). This work is when you fill out a form with some job details, and it generates the required JSON-LD.
What are the mandatory fields for Google Job Posting Schema?
The key properties are datePosted
, description
, hiringOrganization
(which itself requires a name), jobLocation
(which in turn requires an address), title
, and validThrough
.
Can I use the Job Posting Schema for the remote position? How?
Yes! For completely remote roles, search for jobLocationType: "TELECOMMUTE"
. You would also use applicantLocationRequirements
to define whether there are any geographical restrictions around who can fill out the application (e.g., do they have to be located in a specific country or state).
How can I test my Job Posting Schema?
The primary tool here is Google's Rich Results Test, which will determine whether your page is eligible for rich job results and point out any errors or warnings—the Schema.Org Validator is also helpful in validating overall syntax and Schema compliance. Org standards.
What are the differences between JSON-LD, Microdata, and RDFa regarding job postings? Which is best?
These are alternate forms for representing structured data. JSON-LD is a script embedded in a page (usually in the <head>
); Microdata and RDFa are attributes added to any HTML in its HTML representation. For all structured data, including job postings, Google recommends using JSON-LD because it is easier to implement and keep separate from the HTML structure.
How frequently should I update my Job Posting Schema?
You want to update your Schema whenever job details change, like the salary, description, and location. But remember, always have that current validThrough
date! If a job is still open after the validThrough
date, you must reset this property to indicate that the job is open until further notice.
Does the Job Posting Schema ensure my job will appear on Google for Jobs?
No, that won't make them more inclusive. But following the JobPosting schema properly per Google's guidelines is mandatory to be eligible. Google's algorithms will decide what they show, but Schema helps you.
Are there any free resources available to create schema markup for job postings?
Yes, there are many great free tools. Popular tools that you could use are Merkle's Schema Markup Generator or RankRanger's Schema Markup Generator, which are well-known tools where you select "Job Posting," fill in the fields, and then nicely copy the JSON-LD code.
What's the simplest way to add JobPosting schema to my WordPress site?
The simplest way is usually to use a job board plugin for WordPress (such as WP Job Manager or Simple Job Board), which takes care of Schema automatically in most cases. SEO plugins such as Rank Math might provide job posting schema options. You can copy the JSON-LD script to the plugin, such as "Insert Headers and Footers," to embed it for manual insertion.
What if my job posting Schema contains errors or does not meet the guidelines?
If your Schema is full of fundamental errors, search engines will likely be unable to understand it, and your job posting will not be considered for rich results. It broke Google's content policies (e.g., schema content doesn't match visible content, or it's not for a job listing), in which case Google could ignore your markup, or, in extreme cases, a manual action might be taken against your site.